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Are you still making the rookie mistake of writing a blog post, posting it to your story so people know, and calling it a day? Revolutionize your content creation strategy with content repurposing.
It's hard to consistently create fresh, engaging content for your organic marketing. The grind can feel impossible, especially if you're motivated by inspiration. The good news is that you don't have to reinvent the wheel. Repurposing your content can be a straightforward, powerful part of your strategy that allows you to maximize your time and marketing efforts while breathing new life into existing material.
Other than making your life easier, here are some benefits of content repurposing:
Extend the Lifespan of Your Best Content
Let's be real - your best-performing content deserves a longer shelf life. By repurposing high-performing content into both timely and evergreen content, you can give it the exposure and longevity it deserves.
Reach Different Audiences
Not all audiences consume content in the same way. By repurposing content across various formats and platforms, you can reach new audiences who prefer different mediums. Turn a webinar into a series of blog posts, or extract key insights from a whitepaper for a visually appealing social media post.
Optimize for Different Platforms
Each social media platform has its own nuances. Tailor your content to fit the specific requirements and preferences of each platform. Create short video clips from longer video content for platforms like TikTok or Instagram, and craft visually appealing images with key quotes for platforms like Pinterest.
Update and Refresh
Content that was relevant a year ago may still hold value with a few updates. Refresh statistics, add new examples, or incorporate recent industry trends to breathe new life into older pieces. This not only saves time but also keeps your content current and valuable.
Let's move on to some practical tips:
Create a Content Bank
Build a content bank to organize and catalogue your existing content. This makes it easier to identify pieces that can be repurposed and ensures nothing gets overlooked. Yeah, it's not the sexiest idea, but it'll make your life easier. Promise.
Repurpose with a Purpose
Before repurposing content, define your goals. Are you looking to reach a new audience, reinforce a message, or provide updates? Having a clear objective will guide your repurposing strategy.
You can also create different pieces of content with different goals. Taking TikTok or Reels as an example, you could adapt your blog post to a trend to reach new audiences, then do a few talking videos and carousels to nurture.
Monitor Analytics
Track the performance of your repurposed content. Analyze engagement metrics, audience demographics, and conversion rates to understand what works best for your audience over various platforms.
Now, here's your game plan:
Create a piece of long-form content (or dust off an old one). The example we're going to use as a kickoff point is a blog post, but it could be anything. So, write your blog post. Once your post is published, you're going to start adapting it to the different platforms your business is active on.
Post a 'New Blog Post Alert' to your story
Adapt it into an email
Cut it up into 3 LinkedIn posts
Cut it up into 6 Tweets/Threads
Screenshot your Tweets to turn into Instagram/Pinterest posts
Choose key quotes to turn into social media graphics
Make it into a long-form YouTube video
Turn it into a series of Reels/Tiktoks/Shorts
Adapt it to a trend
Turn it into a carousel
Turn it into an infographic
Record it as a podcast episode
Finally, repeat the process with your new blog posts and use a content scheduler to take manual posting off your hands.
TLDR;
Repurposing content is not just about recycling; it's about leveraging your best work to maximize impact and saving you from struggling with constant content creation. By adopting a strategic approach and embracing the versatility of different formats and platforms, you can extend the lifespan of your content, reach new audiences, and ultimately drive growth.