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Get to know me

Storytelling | Connection | Sonder


My name is Cecelia Fraser

I'm the face behind Sonder Creative SMM! I can generally be found scrolling social media or hunched over my laptop, furiously typing away at the project of the moment. 

I think social media is one of the most interesting things happening in our time - we're all actively taking part in the creation of a new layer of culture and new systems of etiquette. It's fascinating. 

That fascination, as well as a love of storytelling and making connections, is why I do what I do. 

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what does


sonder definition - noun.

The realization that each random passerby is living a life as vivid and complex as your own — populated with their own ambitions, friends, routines, worries and inherited craziness — an epic story that continues invisibly around you like an anthill sprawling deep underground, with elaborate passageways to thousands of other lives that you'll never know existed, in which you might appear only once, as an extra sipping coffee in the background, as a blur of traffic passing on the highway, as a lighted window at dusk. 

let's make a connection

We would love to tell your story and turn customers into brand advocates - book your complimentary discovery call today.

Image by Christopher Burns

Our Why

Sonder Creative SMM was born out of the idea that the human desire to connect has resulted in the overwhelming success of numerous platforms, campaigns and brands. Connection, after all, is one of the driving forces of humanity. The relationships we make enrich our lives, power our story-telling, and capture our imaginations.


​We specialize in content marketing, which is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, and other media. It can be as small as an Instagram caption or as long-form as a blog post. 

When Jon Buscall said that content marketing is a commitment, not a campaign, he got right to the crux of the matter. This approach establishes expertise, promotes brand awareness, inspires trust and keeps your business top of mind when it's time to buy what you sell. At its heart, it tells the story behind your brand's values and aspirations - which circles us right back around to connection. After all, storytelling provides the bedrock of most human connections. 

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