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Email Lists: Smash or Pass?

In a word? Smash.

We're diving into the email marketing universe, and let me tell you, if you're not building an email list, you're basically leaving money on the table. Yeah, some say email is old school, and yes, social media is top-tier marketing, but if the platforms go down your email list is the GOAT.

Real talk? If you don't own your audience, it could be taken away from you. So, in honour of the Meta outage, here's why you should jump on the email list bandwagon:

1. Mr.Worldwide:

So, we've got a whopping 4.48 billion email users worldwide. Social media is your ability to shout at them all with a megaphone and initiate a conversation. Email is your ability to whisper in their ear.

a sloth that looks like it's whispering in a woman's ear with the caption "How ya doin lil mama lemme whisper in ya ear"
This could be you if you had an email list.

2. Personalized Awesomeness:

Ever get an email that feels like it's just for you? It's addressed to you by name and has a coupon code you've been waiting for.

Yeah, that's the magic of personalization.

Email lets you do that effortlessly – and who doesn't love feeling special? A research report by SmarterHQ says that consumers dig personalized communication channels, and they're more likely to buy.

3. Control Freaks Welcome:

Unlike social media, where algorithms and community guidelines are pulling the strings, your email list is your kingdom. No rule changes, no algorithm drama – just you, your subscribers, and your control panel. If you're as * ahem * particular as I am, you'll be thriving.

4. Trust the Email Magic:

Building trust is the secret sauce for getting people to buy stuff from you, and repeated interactions are the way to do it. You have to show up. Email lets you sprinkle that sauce consistently, and that's how you turn maybes into dollar signs.

a photo of salt bae
The secret sauce in question

5. Flash Conversions:

In a world of instant gratification, waiting for conversions is so last season. Email marketing is the express lane to conversion city. Coupons and promos – send them out and watch the magic happen, period.

According to Deloitte, 27% of consumers subscribe to an email list to save money. If you're sending coupons, you're more likely to make that conversion (and make bank).

6. You like big ROI, and you cannot lie

Email marketing's got your back with a jaw-dropping 3800% ROI - before you roll your eyes at that number, that's from a study done by Hubspot that found that for every $1 spent on email marketing, $38 is made in return. That's bonkers.

7. Product Launch Wizardry:

Launching a new product doesn't need to cost you an arm and a leg. With a solid email list and a bangin' social media presence, it's like throwing a digital party and having everyone RSVP. Cost-effective? Heck yes! Especially with so many free or low cost email marketing options out there now.

8. Test the Waters with Market Testing:

No more throwing spaghetti at the wall and hoping it sticks. Dip a toe in your product waters by doing some A/B testing. It's like having a focus group, minus the awkward snacks. And unlike the Walking Dead's Rick Grimes, you actually know the difference between A's and B's.

You can also dangle a carrot by offering free or discounted samples or coupon codes in exchange for feedback. That can save you major money when it comes to getting real consumer feedback on your product - and even more if the reviews are bad and the product launch would have failed. Forewarned is forearmed.

9. Audience on Demand:

Need readers for your blog? Soft launching on a new social media platform? Your email subscribers are your hype squad. Link your socials at the bottom of your newsletter with a strong call to action, and watch your following grow.

10. Community Love on Email:

Most people check their emails daily, if not multiple times a day. In fact, according to ZeroBounce, 88% of email users check their email daily, and 40% of them check specifically for deals and discounts.


Is the Mailing List the Real MVP? Hell Yeah!

In case you need more convincing, Google is constantly evolving and updating its search algorithm. Sometimes, you can get blindsided by a change and have no idea you're operating outside the rules before getting hit with a penalty. If your SEO rankings hit bottom, your email list is your safety net. Don't be a doubter; start building that email list.


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