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How Content Marketing Can Generate Leads For Your Business

Content marketing is a great way to generate leads. Whether you’re looking to drive brand awareness, increase ROI, or build a community, content marketing can help your business achieve its goals. In this article, we’ll teach you how to generate leads with content marketing and give you actionable tips on how to make your strategy even more effective.


Content marketing is a strategy for creating and distributing valuable, relevant, and consistent content to attract and acquire new customers. It’s a great way to generate leads for your business!

Content marketing can be used to attract new customers and keep existing customers engaged. It has many benefits including:

  • Increased online visibility

  • Improved search engine rankings

  • Longer lasting brand recognition

  • Higher ROI on advertising spend

Laying the groundwork for success

Before you dive into an in-depth content marketing campaign, it’s important to lay the groundwork for success. Here are some suggestions on how to do that:

  • Understand the value of content marketing. Content marketing has become a popular strategy because it’s effective at generating leads and building trust. But if you can't explain why your company needs it, how will anyone else understand?

  • Understand the challenges of content marketing. While there are many positive aspects of this strategy—like being able to attract new customers with engaging content or measure results—there are also challenges that need to be addressed before launching a campaign. These include: creating quality content (which takes time and resources), staying relevant in a competitive landscape, maintaining consistency across all channels (including email newsletters), etc...

Set goals and measurable KPIs

Before you begin, it's important that you set goals for your content marketing campaign. While it may seem like a no-brainer, many marketers don't take the time to do this—and it can have significant consequences.


Once you've identified the goals of your content marketing campaign, the next step is to figure out what metrics will help track those results over time. Metrics are essentially quantifiable measures of progress towards achieving those goals; they can be anything from traffic data (how many people visited our website after we published an article?) or share-of-voice measurement (percentage share of voice across social media platforms). Once again, these types of metrics are only useful if they're related directly back to specific business objectives—so make sure that the two are tightly connected before making any decisions about how much effort goes into measuring them each month.


Create buyer personas

A buyer persona is a detailed description of the ideal customer for your product or service. It’s an amalgamation of key characteristics, motivations, and challenges that you need to address if you want to succeed in your target market.

To create a buyer persona, start by asking yourself these questions:

  • Who are my customers?

  • What are their demographics (age, gender, income level)?

  • What do they do in their free time? Who are their friends/family members/business contacts?

  • Where do they go when they have free time or need advice on something related to my industry?

These answers will help determine what type of media outlets might be relevant for reaching out with content marketing efforts.


Content audit your site and blog

Identify what you have. It's time to assess your existing content assets. You'll want to know the number of pages, words and images on each page, as well as the following:

  • How many unique pages are there?

  • How many duplicates or near-duplicate pages exist (think of this as a duplicate content audit)?

  • What's the state of broken links on those pages?

  • Is your content relevant to your business or industry? For example, if you are running a cosmetics retail store is your content centered around the beauty industry or do you have unrelated blog posts mixed in? Keep content relevant to ensure that your readership doesn't get confused about your niche.

Conduct a competitive analysis

The most important thing you can do to grow your business is to know your audience. Marketers have a bad habit of thinking they know their audience well by looking at the results of surveys and polls, but these methods aren't always accurate.


To start getting a better idea about what your target market wants, consider doing some competitive research. What are other businesses in the same space doing? How does their content marketing stack up against yours (and what could be improved)? What kind of content is working for them, and how can you adapt this strategy for your own use?


Remember, it can take more than one source of relevant data to get a good idea of what your audience is looking for.


Sell the dream

Content marketing is a powerful way to generate leads for your business. Content marketing can help you build trust and credibility with potential customers, drive traffic to your website, attract new customers and increase sales.


Your audience needs to be engaged or interested in the content you create so they will read it, share it and engage with it on social media. The more engaging your content is the better chance you have of getting them to act.

The benefits of using content marketing include:

  • Establishing yourself as an expert in your industry;

  • Building relationships with potential customers;

  • Increasing brand awareness through search engine optimization (SEO);

Publish incredibly valuable content (for free)

If you want to generate leads, you need to publish content that is valuable.

Although this may seem like an obvious point, it’s worth repeating: Your content must be valuable in order for it to be effective at driving leads. If you don’t think through what your audience needs and wants, they won’t return for more. It doesn't matter how many subscribers you have if they aren't interested in what you've got to say (and remember—a large number of subscribers does not necessarily mean that those people actually want your emails).


You can use this strategy even if you're a small business owner with little or no experience as an entrepreneur by starting off with something small like writing guest posts on well-known websites related to your industry or offering free consulting services via Skype calls with potential clients who need help solving their problems but don't know where else they can find someone who could provide them with answers quickly without having them pay big bucks just yet!


Build brand awareness across channels

You should also ensure that your brand’s voice is consistent across all channels. This means that every piece of content you create has a similar look and feel to it, whether it is an infographic or a blog post.

It’s also important to make sure your brand is easy to find online. Make sure you have an active social media presence, a website that’s easy to navigate and contact information people can use if they want more information about your business.


Be active in social media communities where your target audience hangs out online

Social media is the most powerful way to build connections with your audience. It’s also a place where people are very likely to share their experiences, and you can learn what sort of content they want from your business.


Additionally, social media can be a great opportunity for you to get feedback on your product or service—and it doesn't have to be as formal as setting up an email survey. For example, if you're selling educational content via ebooks, ask people what topics they would like you to cover next in our blog posts or other educational materials.


Work with influencers to get your message in front of new audiences

If you're already a celebrity, you know what it's like to be followed around by crowds at all times. But for the rest of us mere mortals, getting in front of as many eyeballs as possible is no easy task.


Influencers are people with large followings on social media who are able to reach new audiences for your business and get your message in front of them—for free! By working with an influencer, your brand gets exposure to their readership (and hopefully some conversions). Influencer marketing provides way to get in front of more people while building relationships with key customers through mutually beneficial partnerships.


That being said, this is a strategy that must be used cautiously. Influencer marketing is not for every niche, and depending on who you're looking to work with it can be costly.

Optimize your content for search engines so you’re easier to find

Optimize your content for search engines so you’re easier to find. This can be done using keywords and meta descriptions, alt tags, page titles, page URLs and internal linking (i.e., linking from one piece of content on your site to another). It’s also important to link outwards by including links in the text of your articles or blog posts that point back to other sites (external linking). The easier you are to find, the better your results will be.


With a solid strategy, testing, and data-driven decisions, content marketing is an excellent lead generation tool that can drive long-term revenue growth for your business.


Content marketing is a powerful tool that can be used to drive new business and long-term revenue growth. The key to successful content marketing is a solid strategy, testing, and data-driven decisions.


A solid strategy will help you determine what kind of content your audience wants to see and how frequently you should share it with them. Once you have a strategy in place, testing will help you understand which pieces of content are performing best so that you can be sure to keep sharing those articles instead of wasting time on ones that aren't doing well.


Finally, once your blog posts are live on the web, data-driven decision-making will allow for ongoing optimization of each piece of content across all stages: creation, promotion, distribution and measurement/analysis (marketing).



We’ve covered a lot of ground here. These steps are a fantastic jumping-off point, but remember that no two businesses will have the exact same strategy for lead generation with content marketing. The most important thing is to keep testing and measuring. Be patient, and don’t give up!

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