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If showing up on social media and talking about your business feels weird or like standing naked in front of a crowd, you’re not alone. There are a couple of mindset shifts that can make a huge difference. Remember - your business goals should be analytical, but your mindset around communicating should be authentic and people-first.
Goal: Closing a Sale
Mindset: Building a New Relationship
This one’s a game-changer. Selling can feel icky for a lot of people, but what if you shifted your focus to building new relationships instead? Think about it: helping someone with something that benefits them feels so much better than pushing a product. The sale then becomes a natural byproduct of a genuine connection. It’s a win-win for you and your client.
Goal: Lead Generation
Mindset: Community Building
Yes, we’re business owners, and yes, we need leads. But generating leads is really about building a community. Are you a warm, welcoming person who genuinely believes in your offer? Great! You’re halfway there. The other half is learning to speak your client’s language, which is all about…
Goal: Selling
Mindset: Communicating an Offer You Love
You’re passionate about your offer. You know it’s perfect for your dream client. So, instead of stressing about pitching it to a room full of strangers in suits (seriously, why do our stress dreams look like this?), meet your client where they’re at. Talk about your offer in a way they understand. Ditch the industry jargon and speak to them like you would to a friend.
So, What’s Your Mindset Shift?
We all have that one major mindset shift that took our business game to the next level. What’s yours? Drop a comment below and let’s share the love!
Until next time, keep being awesome!
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