Optimize your profile: Make sure your profile is complete and includes relevant information about your business or brand. Use keywords in your bio to make it easier for people to find you, and include a link to your website or sales platform. If you have several pertinent links, using a Linktree is a great way to get all of them in front of the eyes of potential clients.
Post regularly: Consistency is key when it comes to social media. Posting regularly will help you stay top of mind with your followers and attract new ones.
Use hashtags: Hashtags make it easier for people to discover your content. Use relevant hashtags in your posts to increase visibility and reach. Instagram is recommending a ballpark of 6 hashtags for maximum visibility, but using more is not discouraged.
Engage with your audience: Respond to comments and messages, and actively engage with your followers. Building relationships with your audience will help you increase reach and engagement and will forage genuine connections with your following.
Collaborate with other brands and influencers: Collaborating with other brands or influencers in your industry whose values and messaging align with your own can help you reach new audiences. You can work together on social media campaigns, giveaways, or content collaborations.
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